Conscious Step was created to bring more awareness to the problems faced by the world today and the organisations fighting these problems. It was formed with the belief that we are all able to play a part in making our world a better place. Conscious step aim to take a product that everyone uses and produce it in a way that gives back to the planet rather than taking from it. They are committed to ensuring that the purchase of their products supports emerging markets, guarantees a fair wage and promotes environmental sustainability. The creators of Conscious step believe that every person has the ability to inspire change and when we all make conscious decisions about our products and their impact on the planet, we can collectively move towards a brighter, poverty-free world.